VISION
Perspectives on digital authority, presence and results.
Articles written by Edu Santoro for those who want to understand the game before playing.
Behind the scenesRead article →The first week after stopping everything
I stopped everything to rebuild Elos Studio from scratch. What I decided, what I discarded, what I learned and what really changed in the first week.
Digital AuthorityRead article →Why R$10MM companies are invisible on Google
There is a mechanism behind the curtains that decides whether you show up, and show up well, on Google and AI search. Or that keeps you completely off their radar. Very few people know about it.
Digital AuthorityRead article →Digital authority: what it is and how to build it in 2026
Digital authority is the consistent perception of competence that makes your client decide before the first conversation. Here is how to build it, with method.
StrategyRead article →B2B brand positioning: a practical guide
B2B positioning is not a slogan. It is the decision about which client to attract, which problem to solve better than anyone else, and why. Here is how to define yours.
SEO and AIRead article →AI SEO: how to rank on Google and ChatGPT in 2026
SEO in 2026 is no longer just about Google. ChatGPT, Perplexity and Gemini decide millions of searches. Here is how to optimize for both without rebuilding your site.
Digital AuthorityRead article →Your company earns R$10 million a year and no one finds you on Google.
I founded a digital authority company without having my own. 9 Instagram posts. What I learned when I stopped everything to fix it.